SEO (Search Engine Optimization) services are essential for businesses looking to improve their online visibility and attract more organic traffic to their websites. SEO involves various strategies and techniques aimed at optimizing a website so that it ranks higher in search engine results pages (SERPs) for relevant keywords and phrases.

Here are some common SEO services provided by agencies or professionals:

1. Keyword Research: Identifying the most relevant and valuable keywords for your business based on search volume, competition, and relevance to your target audience.
2. On-Page Optimization: Optimizing various elements on your website such as meta tags, headings, content, and images to make them more search engine friendly and improve rankings.
3. Off-Page Optimization: Building backlinks from high-quality and relevant websites to improve your website’s authority and credibility in the eyes of search engines.
4. Content Creation: Developing high-quality, informative, and engaging content that resonates with your target audience and encourages them to visit, engage with, and share your website.
5. Technical SEO: Ensuring that your website is technically optimized for search engines by addressing issues such as site speed, mobile-friendliness, crawlability, and indexing.
6. Local SEO: Optimizing your website to rank better in local search results, especially important for businesses targeting a local audience.
7. SEO Audits: Conducting comprehensive audits of your website to identify strengths, weaknesses, and opportunities for improvement in your SEO strategy.
8. Analytics and Reporting: Monitoring website traffic, keyword rankings, and other relevant metrics to track the performance of your SEO efforts and make data-driven decisions.
9. SEO Consulting: Providing expert guidance and advice on SEO best practices, strategy development, and implementation.
10. E-commerce SEO: Tailoring SEO strategies specifically for online stores to improve product visibility and drive sales.

These are just some of the many SEO services available to help businesses improve their online presence and achieve their marketing goals. The specific services needed depend on factors such as business goals, target audience, industry, and competition.